consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Scientists make breakthrough in power technology that could soon be woven into our clothing: 'Seamless integration into fabrics'

Scientists make breakthrough in power technology that could soon be woven into our clothing: 'Seamless integration into fabrics' | consumer psychology | Scoop.it

"Researchers think they have hit a “sweet spot” in development of yarn-shaped supercapacitors for clothing ..."

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In a world of athleisure influence, here’s how denim is adapting – 

In a world of athleisure influence, here’s how denim is adapting –  | consumer psychology | Scoop.it

"With athleisure's adoption, it would be easy to think joggers and leggings are the top fashion bottom worldwide, edging out even denim ..."

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‘New with tags’: Online resale sites get a boost during the holidays 

‘New with tags’: Online resale sites get a boost during the holidays  | consumer psychology | Scoop.it

"Getting rid of that ugly sweater your mom bought you for Christmas has never been so easy, now that thrift sites are emerging as an easy way to pawn off presents for a quick buck ..".

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Buying clothes online gets personal as styling services sign up members

Buying clothes online gets personal as styling services sign up members | consumer psychology | Scoop.it

"Companies like Stitch Fix, Trunk Show and Le Tote are taking market share from other online apparel retailers, reflecting the popularity of online styling and subscription services ..."

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Bebe, which sells clothing for women, will close all its stores by the end of May

Bebe, which sells clothing for women, will close all its stores by the end of May | consumer psychology | Scoop.it

"Bebe is closing all its stores, the latest brick-and-mortar retailer to get dumped by customers who would rather shop with their phones than their feet ..."

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Guy Ritchie has made a 'shoppable' film for Ted Baker

Guy Ritchie has made a 'shoppable' film for Ted Baker | consumer psychology | Scoop.it

"The fashion brand is launching a fully shoppable film for its autumn/winter 2016 collection where viewers can click to shop any item of clothing ..."

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Seven ways shopping at thrift stores Is better than buying new | Care2 Healthy Living

Seven ways shopping at thrift stores Is better than buying new | Care2 Healthy Living | consumer psychology | Scoop.it

"Why everyone should make a habit of shopping second hand ..."

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Cheap clothes are too expensive: Buy quality instead

Cheap clothes are too expensive: Buy quality instead | consumer psychology | Scoop.it

"Quality clothes last longer for the money you spend, they’re more comfortable, and they make you look and feel pretty good while you wear them. Best of all, you can find quality anywhere ..."

Leona Ungerer's insight:

Price = quality?

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Why fashionable millennials are flocking to online brands for wardrobe basics - Adweek

Why fashionable millennials are flocking to online brands for wardrobe basics - Adweek | consumer psychology | Scoop.it

"When it comes to basic clothing items—the T-shirts and trousers that are the foundation of all our wardrobes—millennials continue to shun brick-and-mortar chains like Gap and J.Crew while flocking to direct-to-consumer retailers like AYR, Cuyana ..."

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Welcome to the new wave of wearable technology

Welcome to the new wave of wearable technology | consumer psychology | Scoop.it

"Replace real yarn with electronic threads and, hey presto, your clothing acts as a touchscreen ..."

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Luxury fashion takes on fitness technology - The Japan Times

Luxury fashion takes on fitness technology - The Japan Times | consumer psychology | Scoop.it

"Luxury fashion is making inroads in wearable tech as more designers try their hands at developing smart, stylish accessories and clothing aimed at tracking ..."

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Why is Old Navy charging more for plus-size clothes?

Why is Old Navy charging more for plus-size clothes? | consumer psychology | Scoop.it

"It turns out that when you mark up online prices by $15 or more, your customers get pretty mad ..."

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Novel fabrics help sell workout clothing | Technology | NewsObserver.com

Novel fabrics help sell workout clothing | Technology | NewsObserver.com | consumer psychology | Scoop.it

"Gym shirts made of Kevlar. Underpants featuring “anti-odor technology.” No-sweat briefs. Lycra made of corn. And exercise shorts designed with Cordura, a rugged material most often associated with things like car seats and luggage ..."

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PATRICK HAWKS's curator insight, August 1, 2014 1:40 PM

Kevlar workout clothing, silver anti-odor...

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What brands are doing with sustainability—and what consumers want –

What brands are doing with sustainability—and what consumers want – | consumer psychology | Scoop.it

"For most consumers, sustainability in apparel primarily means labels that make clothing using natural fibers ..."

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Laura Moffat: Creating a clothing brand for women with tom-boy and androgynous style 

Laura Moffat: Creating a clothing brand for women with tom-boy and androgynous style  | consumer psychology | Scoop.it

"Frustrated with the lack of masculine clothing available for women of all backgrounds, Laura and Kelly Moffat created Kirrin Finch to solve that problem. Learn how they launched an apparel line with no experience and what made them take action to build their own company ..."

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Google and Levi’s ‘connected’ jacket that lets you answer calls, use maps and more is going on sale

Google and Levi’s ‘connected’ jacket that lets you answer calls, use maps and more is going on sale | consumer psychology | Scoop.it

"Over a year after Google showed off its "connected" jean jacket designed for bike commuters at last year's Google I/O developer conference, the company today ..."

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Perspective | The rise of the consignment parent

Perspective | The rise of the consignment parent | consumer psychology | Scoop.it

"Is consignment shopping for kid clothes and gear on the rise? All signs point to yes. Here are good reasons for doing it ..."

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Retailers shift away from Africa expansion

Retailers shift away from Africa expansion | consumer psychology | Scoop.it

"African expansion is just not something most retailers are speaking of, says ..."

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Why are sales suffering at so many women’s stores? They made bad clothes.

Why are sales suffering at so many women’s stores? They made bad clothes. | consumer psychology | Scoop.it

"Consumers have started spending again, but that doesn't mean they'll buy just anything ..."

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Running isn’t cheap

Running isn’t cheap | consumer psychology | Scoop.it

"Running is simple: just lace up some shoes and go, right? We’ve even told you that you don’t need to buy expensive shoes ..."

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Colourful clothes lead to pay rises and promotion, study finds

Colourful clothes lead to pay rises and promotion, study finds | consumer psychology | Scoop.it

"Evidence suggests a little colour can go a long way when it comes to your career ..."

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Alex O'Dell's curator insight, February 17, 2016 4:07 AM

Another thoughtful Colour  Experience because at Ucolor we put  U before the colour.

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Students have growing influence in back-to-school spending - TwinCities.com-Pioneer Press

Students have growing influence in back-to-school spending - TwinCities.com-Pioneer Press | consumer psychology | Scoop.it

"Five-year-old Cayden Richey had one criterion for his new back-to-school shoes: They had to be fast ..."

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The psychological reason why we wear the clothes we wear - The Debrief

The psychological reason why we wear the clothes we wear - The Debrief | consumer psychology | Scoop.it

"Why do you go for THAT jacket and not THAT one? We asked the experts ..."

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Tommy Hilfiger wants to sell you a solar-powered jacket

Tommy Hilfiger wants to sell you a solar-powered jacket | consumer psychology | Scoop.it

"$599 jacket has solar panels on the back to power smartphones ..."

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Gap realizes “normal” clothing isn’t a trendy selling point, offers heavy discounts

Gap realizes “normal” clothing isn’t  a trendy selling point, offers heavy discounts | consumer psychology | Scoop.it
Dressing normal, even celebrities do it.
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