ESPN, Pizza Hut engage second screens in a play for younger audiences during March Madness | consumer psychology | Scoop.it
From digiday.com - March 16, 2023 3:58 AM

"With the NCAA Women's and Men's March Madness tournaments currently underway -- it is running from now until March 26.-- brands are looking to engage with college basketball fans through social media and connected TV as they aim to attract a younger audience ..."