consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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The psychology behind brand loyalty [infographic]

The psychology behind brand loyalty [infographic] | consumer psychology | Scoop.it

"In the University of Southern California’s infographic, you’ll learn about how different strategies can enhance image perception of companies, and how popular brands are showing how it can be done ..."

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Five brands so strong they don't need a logo

Five brands so strong they don't need a logo | consumer psychology | Scoop.it

"The right brand assets can get a message across without a logo ..."

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The power of colour in branding | Infographic | Creative Bloq

The power of colour in branding | Infographic | Creative Bloq | consumer psychology | Scoop.it

"This bold and beautiful infographic delves into the psychology of colour in brands ..."

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The best science-based tips to build an unforgettable brand identity 

The best science-based tips to build an unforgettable brand identity  | consumer psychology | Scoop.it

"How do you design a great logo or write a great tagline? Find out how to create a truly great brand identity, based on the most interesting research and studies ..."

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Instagram post by Leona Ungerer • Mar 7, 2017 • Colour in branding

Instagram post by Leona Ungerer • Mar 7, 2017 • Colour in branding | consumer psychology | Scoop.it

Large companies carefully choose the #colours representing their #brands to send the right message…”

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Transavia premieres 'playful' branding - Business Traveller

Transavia premieres 'playful' branding - Business Traveller | consumer psychology | Scoop.it

"The new design retains the low-cost carrier's green colour and its logo is still based on the letter 't' in a round shape ..."

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