consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Here is Absa’s brand new look

Here is Absa’s brand new look | consumer psychology | Scoop.it

"Absa has overhauled its look, changing its logo and colour scheme to one that has been inspired by Africa, marking the shift from a European-owned financial group to a proudly African firm. ..."

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Instagram post by Leona Ungerer • Mar 7, 2017 • Colour in branding

Instagram post by Leona Ungerer • Mar 7, 2017 • Colour in branding | consumer psychology | Scoop.it

Large companies carefully choose the #colours representing their #brands to send the right message…”

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Spotify had no idea how much you'd hate its logo color

Spotify had no idea how much you'd hate its logo color | consumer psychology | Scoop.it

"The music streaming service's lead designer speaks up about what happened when Spotify changed its logo color and the internet collectively got mad ..."

Ayu Dita's curator insight, August 3, 2015 3:56 AM

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Claude Maran - Webmarketer's curator insight, August 4, 2015 9:44 AM

ajouter votre perspicacité ...

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Five brands so strong they don't need a logo

Five brands so strong they don't need a logo | consumer psychology | Scoop.it

"The right brand assets can get a message across without a logo ..."

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The evolution of logos in marketing: Where did it all begin?

The evolution of logos in marketing: Where did it all begin? | consumer psychology | Scoop.it

"A brief history of logos and how they have evolved into a powerful modern marketing tool, with examples of successful and not-so-successful logo designs ..."

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