consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Jeep ducks: What they mean, and how to play duck duck Jeep

Jeep ducks: What they mean, and how to play duck duck Jeep | consumer psychology | Scoop.it

"A brief history of the new Jeep ducks trend and how you can join this secret community of lighthearted Jeep drivers ..."

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How media brands like The Economist use community to build connections with consumers 

How media brands like The Economist use community to build connections with consumers  | consumer psychology | Scoop.it

"Brands are building communities around their content, fostering relationships between customers in order to increase loyalty..."

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The science behind branding and consumer choice

The science behind branding and consumer choice | consumer psychology | Scoop.it

"Why do consumers prefer some brands to others? Explore the science behind effective branding and learn how to build lasting customer loyalty ..."

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This infographic shows how only ten companies control all the world's brands

This infographic shows how only ten companies control all the world's brands | consumer psychology | Scoop.it

"Almost all of the food and beverage brands we know are owned by just 10 global conglomerates, according to a blistering new report ..."

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Zwift merges indoor fitness with massive multi-player online gaming

Zwift merges indoor fitness with massive multi-player online gaming | consumer psychology | Scoop.it

"At its core, Zwift is indoor cycling software. But layered on top of its functionality is a community that in the two years the company has been operating has ..."

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Eight reasons Japan is so clean: the wa of cleanliness

Eight reasons Japan is so clean: the wa of cleanliness | consumer psychology | Scoop.it

"Japan must be one of the cleanest countries in the world. What's behind it all? Find out what makes Japan so pika-pika! ..."

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They gave 100 cameras to the homeless, and this is what was photographed

They gave 100 cameras to the homeless, and this is what was photographed | consumer psychology | Scoop.it

"100 homeless individuals were given disposable cameras to share a piece of their lives with the community around them. This is what was captured …"

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Online matchmaking adds a twist to arranged marriages in India - New York Times

Online matchmaking adds a twist to arranged marriages in India - New York Times | consumer psychology | Scoop.it

"While Indian parents still take the lead in arranging marriages, many are turning to websites to widen the pool, and are allowing their children veto power ..."

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Tumblr taps its community to work with advertisers

Tumblr taps its community to work with advertisers | consumer psychology | Scoop.it

"It’s a way for Tumblr to benefit from the huge online followings of some of its most popular users ..."

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Facegroup » Detecting communities using social network analysis

Facegroup » Detecting communities using social network analysis | consumer psychology | Scoop.it

"How to gain unique insights about your audience's behaviour using community analysis ..."

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Interview with South Africa Instagram Community

Interview with South Africa Instagram Community | consumer psychology | Scoop.it

"Most of us are fully into our addiction into instagram, well I am at least ready to admit I have a problem (@digitalafrican). Being naturally a visual person ..."

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How dollar stores sell low-income people a sense of belonging

How dollar stores sell low-income people a sense of belonging | consumer psychology | Scoop.it

"Dollar stores create a sense of abundance for customers who are used to scarcity ..."

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How Cosabella raised the bar for selling luxury lingerie online 

How Cosabella raised the bar for selling luxury lingerie online  | consumer psychology | Scoop.it

"We held an Ask Me Anything session with Cosabella CEO Guido Campello, co-hosted with Forrester Analyst Brendan Witcher, to dig into the strategy that propels Cosabella’s growth ..."

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Study: How different generations join online tribes | PR Week

Study: How different generations join online tribes | PR Week | consumer psychology | Scoop.it

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Why brand loyalty hinges on social media engagement

Why brand loyalty hinges on social media engagement | consumer psychology | Scoop.it

"In order to achieve brand loyalty, one must first understand what it really means ..."

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The impossible problem of where Minecraft goes next

The impossible problem of where Minecraft goes next | consumer psychology | Scoop.it

"It’s been two years since Microsoft bought Minecraft, and the new owners are faced with a conundrum: what do you do with a game that is already a phenomenon?   ..."

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How Airbnb is reshaping our cities - Geographical

How Airbnb is reshaping our cities - Geographical | consumer psychology | Scoop.it

"Liberating tourism innovation, or housing menace? How a Silicon Valley startup has substantially affected communities around the world ..."

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6Tribes is a social networking app that wants to make tribes of ‘Foodies’ and ‘Coffee Geeks’

6Tribes is a social networking app that wants to make tribes of ‘Foodies’ and ‘Coffee Geeks’ | consumer psychology | Scoop.it

"6Tribes is a new social networking app for iOS launching in the UK today. It’s made up of  ‘tribes’ based on interests and lifestyles that you can join accordingly ..."

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Coca-Cola and Ericsson join in cross-industry partnership to empower rural communities - Technology For Good Blog

Coca-Cola and Ericsson join in cross-industry partnership to empower rural communities - Technology For Good Blog | consumer psychology | Scoop.it
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Pedal-powered recycling program allows low-income communities to turn waste into value

Pedal-powered recycling program allows low-income communities to turn waste into value | consumer psychology | Scoop.it

"Along with helping neighborhoods to clean up unmanaged waste, Wecyclers also enables people in low-income communities to turn waste into value through an incentive program ..."

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Think you know what comic book fans look like? Think again.

Think you know what comic book fans look like? Think again. | consumer psychology | Scoop.it

"When you think of a comic book fan, do you picture someone... male? Middle-aged? White? The stereotype of the geeky comic book guy is still pervasive across popular culture ..."

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The Business Secret Behind Minecraft's Dominance

The Business Secret Behind Minecraft's Dominance | consumer psychology | Scoop.it

"Minecraft, the online game "about breaking and placing blocks" was originally created by Swedish programmer Markus "Notch" Persson and was released to the public in 2009..."

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