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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Like many Americans, Judy Sharum had a customer service meltdown last year. Fed up with overpaying for a landline phone and Internet service from AT&T, Sharum signed up for the company’s U-Verse triple-play package ..." 
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"Mondelez has changed the recipe of Cadbury's Creme Eggs, prompting a consumer backlash and even a viral YouTube video featuring a song paying homage to the original recipe ..."
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"Coca-Cola US is to revert to its original recipe for its Vitaminwater brand after receiving a barrage of complaints from consumers after ..."
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"Pain relief brand Nurofen has been reprimanded by the Therapeutic Goods Administration over its claims of "targeted relief".
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"After series of complaints, fast food giant withdraws advert that showed boy being told of dead father’s liking for Filet-O-Fish ..."
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"Though you might be enticed by the idea of a fried, breaded shell with nothing but space in the middle, McDonald's customers are coming out against the fast food chain for an egregious lack of cheese ..."
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"New research commissioned by First Direct shows companies are losing more money than they may like from poor customer service, but what are the top gripes?..."
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"Business owners have to be mindful of social media, where consumer complaints can go viral very quickly ..."
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"Although they don't celebrate Thanksgiving and don't have the day off on Friday, millions of Brazilians are taking part in a booming Black Friday of their own, and consumer protection authorities are working overtime to shield them from scams ..."
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"Consumer decision-making has been transformed by online shopping, which has given consumers the ability to compare products and prices with ease,”..."
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