consumer psychology
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Real-life consumer psychology – with a touch of technology
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More than 100 crashes caused by confusing Jeep, Chrysler, Dodge Gear Shifters

More than 100 crashes caused by confusing Jeep, Chrysler, Dodge Gear Shifters | consumer psychology | Scoop.it

"For most vehicles, shifting into "Park" seems to be a simple task. But for thousands of people who own Fiat Chrysler cars, that's not the case. Federal regulators expanded their investigation into ..."

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Four Starbucks policies that drive customers crazy

Four Starbucks policies that drive customers crazy | consumer psychology | Scoop.it

"Starbucks has several policies that both baristas and customers consistently misunderstand, which almost always ends with an unhappy patron.  Seattle attorney Melody Overton identifies the four most confusing policies on her blog ..."

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High-tech devices baffle SA consumers - ITWeb

High-tech devices baffle SA consumers - ITWeb | consumer psychology | Scoop.it

"The capabilities of smart high-tech devices are largely underutilised in SA, says Accenture's Lee Naik. Most South African consumers experience challenges ..."

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Do diffusion lines still make sense? - The Business of Fashion

Do diffusion lines still make sense? - The Business of Fashion | consumer psychology | Scoop.it

"Since their inception, second-tier “diffusion” lines like Emporio Armani, D&G and Marc by Marc Jacobs, which combined the halo of a designer brand with more accessible fabrications and lower price points, grew to become ..."

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