consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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How media brands like The Economist use community to build connections with consumers 

How media brands like The Economist use community to build connections with consumers  | consumer psychology | Scoop.it

"Brands are building communities around their content, fostering relationships between customers in order to increase loyalty..."

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How brands like Adidas highlight shared values to build connections with consumers 

How brands like Adidas highlight shared values to build connections with consumers  | consumer psychology | Scoop.it

"Brands are attempting to keep up with shifting consumer values by spotlighting eco-conscious initiatives, creating inclusive content, and increasing transparency ..."

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