"Branding is the heartbeat of every business. It is a reflection of everything you do, ranging from the website you set up, the business card you distributed and other ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Imagine pulling into a Starbucks drive-thru and seeing not just your drink order but your name on the screen — along with the suggestions of what foods you ..." 
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"United is trying to eliminate any unintentional Throwback Thursdays by asking employees to report any appearances of its old branding ..."
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"Those brands that best understand the role of sensory characteristics in delivering consonance and satisfaction across all consumer touchpoints will stand out in an increasingly competitive marketplace, a leading industry figure has said ..."
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"The BMW brand is known around the world for elegance and power, an image the company has carefully cultivated over several decades. Just a glance at one of several things tells consumers exactly what they need to know..."
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"Without a strong brand at the foundation of your campaigns, you'll just be more white noise to the average consumer ..."
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"Human behaviour is pretty consistent, which is why education campaigns are not as effective as we might hope ..."
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"Consistency, we’re taught, is the hallmark of quality. Whether it’s in copywriting or color, layout or lettering, consistency feels deliberate and reinforces ..."
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