"If there's one thing McDonald's customers have been begging for it's all-day breakfast. The fast-food giant teased people earlier this year by testing the concept at select locations in California ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Consumer perceptions are tied directly to sales, and the right branding is key to how food companies can shape those perceptions for the better ..." 
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"Diet Pepsi will ditch Aspartame after a consumer backlash crushed sales ..."
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From
recode
"You may just be getting 4G on your phone, but the wireless industry is already looking ahead to 5G ..." Via Chuck Sherwood, Former Senior Associate, TeleDimensions, Inc
MATsolutions's curator insight,
March 16, 2015 9:53 AM
For those that are interested, here's a primer on 5G.
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"The "average" Australian according to statistics is a 37 year-old woman with two kids, a mortgage and three bedroom house ..."
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"By reaching in and plucking your heartstrings, brands who use music in their marketing can embed their messages right into your subconscious mind ..."
Dean Ryan G. Martin's curator insight,
February 6, 2015 9:06 AM
Music is an audio content. Therefore, it can be a powerful marketing tool if used properly.
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"There are several tools that can block third-party advertising companies from zeroing in on your Web browsing ..."
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"Companies are highlighting their heritage as a way to attract shoppers who value ritual and tradition ..."
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"No demographic is as appealing to marketers as millennials, those folks born between 1981 and 2000 ..." Via Kamal Bennani
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"Since their inception, second-tier “diffusion” lines like Emporio Armani, D&G and Marc by Marc Jacobs, which combined the halo of a designer brand with more accessible fabrications and lower price points, grew to become ..."
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"New research from North Carolina State University and the University of Minnesota shows that the majority of consumers will accept the presence of nanotechnology or genetic modification (GM) technology in foods - but only if the technology enhances ..."
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"Companies which take the time to study cultures and subcultures, look for patterns and themes, and truly look at their consumers as human beings instead of just marketing statistics will increase the effectiveness of their marketing campaigns and ..."
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"There’s always something to fuel the competition between Samsung and Apple. This time it’s not a debate over devices as much as it is what that device can ..."
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"Smart wearable devices are giving marketers the most complete customer data ever. Here's a look at how wearables are transforming market research and what marketers need to keep in mind ..."
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Microsoft has announced its latest move to infiltrate the potentially lucrative "market: a digital store through online marketplace Snapdeal ..."
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"South African Tourism is using Oculus Rift Virtual Reality technology to invite guests on a ‘five-minute holiday’ to South Africa, as part of an in-bar immersive experiential campaign targeting tech-savvy consumers ..."
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"Brands looking to enter African markets ought to look beyond the traditional approach and consider segmenting by attitude rather than geography a study has said ..."
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"Mondelez has changed the recipe of Cadbury's Creme Eggs, prompting a consumer backlash and even a viral YouTube video featuring a song paying homage to the original recipe ..."
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"New books by technology experts examine consumer-ranking techniques in widespread use, but offer different advice on how people might protect themselves ..."
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"Sophisticated tracking technology, the likes of which you might associate with governments or big companies, might soon be in consumers’ hands, homes, cars and local stores ..."
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"Researchers say news about a company or product blemish may actually strengthen consumers’ positive impressions ..."
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"Shoppers are much more willing to be tracked online than in stores. So what could change their minds about stores' new data-collecting technology? ..."
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"Consumers are confused by many of the green claims made on product packaging, especially those which are technical, generic or simply involve a logo with no context, a study has found ..."
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Mcdonald's is now going to serve breakfast all day starting October 6th. They had been testing this out in certain parts of California. Many customers are very excited for this. This affects me because I enjoy McDonald's breakfast more than the regular lunch/dinner foods. I will like being able to have hash browns when ever I want. I agree with this because sometimes people are hungry for breakfasts at later times of day.
McDonald's is starting to serve breakfast all day long. No longer will we have to rush to get breakfast.
I won't have to wake up as early to get breakfast, but more people will be eating the unhealthy food all the time, even though they do that already.
I agree with this because not all people make it to McDonald's in time for breakfast. Now everyone will have time to eat.
McDonalds will start serving all day breakfast starting October 6th. They started testing this idea out in select locations in California earlier this month. Now the idea will roll out nationwide. This affects me because now I can get McDonalds breakfast anytime I want.