"According to a study from Google, 90% of people move between multiple screens to accomplish tasks ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"When most people hear “GILLETTE”, one thing comes to mind—Razors. That’s to be expected, since safety razors were invented by King C. Gillette in 1903, and the product in various forms has been the core of the company’s business ever since ..." Via Abey Francis, aman 
Abey Francis's curator insight,
December 15, 2013 5:01 AM
One Gillette success, Right Guard Deodorant, was market leader in the 1960’s. Right Guard was one of the first Aerosols, and it became a family product which was used both by men and women. However, the product has not changed although the deodorant market has become fragmented with the introduction of antiperspirants, various product forms and applicators, and many different scents. As a result, Gillette slipped to third position in deodorant sales behind P & G and Colgate—Palmolive.
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"Anyone who sells things for a living, online or offline, should know, love, and live these principles:
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"Did I just make up a word, EvRolution? Why not. Technologists and marketers have been doing it for years. We’ve come up with ecommerce, m-commerce, and t-commerce to describe online ..."
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"When it comes to motivating behavior change, there’s nothing more powerful than the recommendations of your peers. The phrase “Think globally, act locally” has a real place within the context of impactful marketing and changing consumer behavior..."
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"A fad – or fashion – is a ‘fast burn’ that rapidly peaks, and disappears just as quickly. It is less driven by socio/cultural factors and not necessarily aligned to broader consumer need changes. Fads tend to be more regional than global..."
Leona Ungerer's insight:
In our thoughts.
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"It's the marketing truism very few retailers are willing to admit out loud: we want only attractive and stylish people associated with our products..."
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"A look behind the overhyped, insanely competitive business of selling $1,000 shoes..."
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"Starbucks Corp will display calorie counts for coffees and snacks at all its U.S. locations starting June 25, ahead of a federal requirement that large American food chains prominently disclose nutrition information..."
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"Companies are paying to have people to take selfies with their products to learn about consumer behavior, and marketers say the insights are eye-opening ..."
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"By adding a fingerprint scanner to its newest mobile phone, Apple Inc is offering a tantalizing glimpse of a future where your favorite gadget might become a biometric..."
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"The power of brands to change consumer behaviour is one of the most interesting sustainability developments for years, says Lucy Shea..."
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"Canadian consumers are increasingly using their smartphones for shopping, with many willing to buy more products if they were presented with promotional offers on their device while they were on the move, new research has suggested..."
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![The Top 10 Reasons People ‘Like’ Brands on Facebook [Report] - SocialTimes | consumer psychology | Scoop.it](https://img.scoop.it/ngTOLrXsVit3AKwahpPW4zl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
"...In its “The Value of a Facebook Fan 2013” report, New York-based social marketing company Syncapse revealed that the number one reason people liked a major consumer brand was that they already owned or used its product in the real world..."
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"Brands looking to tap into India's love of cricket need to consider the role of the moustache following the recent success of the national team in the Champion's Trophy tournament..."
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"Brands will be able to gauge the commercial value of Chinese celebrities for the first time after the launch of a new index that assesses the star power and suitability of potential endorsers..."
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"Some youths say a cracked screen gives a sort of street cred, even if it happened on the streets of Bethesda..."
Leona Ungerer's insight:
"Consumption now facilitates a myriad of purposes and consequences, from nourishment, empowerment, and renewal, to gluttony, disfranchisement, and destruction." Mick, D. G., Pettigrew, S., Pechmann, C. C., & Ozanne, J. L. (Eds.). (2011). Transformative consumer research for personal and collective well-being. Routledge Academic.
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