"Pyrex glass kitchenware has a century-long legacy in the American household. On Monday, Instant Brands, the owner of Pyrex, filed for bankruptcy ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"Gen Z is built differently. You can see it in the way they exchange ideas, interact online, eat and drink, how much they spend, and most importantly how they shop — and marketers need help navigating these different behaviors ..." 
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"Sales of the cologne that Johnny Depp represents have been through the roof ..."
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"Feeling wistful about the good ole days this year? You’re not alone. Learn how brands can make an impact by bringing dormant nostalgic purchase behavior to the forefront ..."
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Dark nudges, or "sludges" restrict behavior, and can be very novel.
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"Advertisers have become increasingly successful at pulling on consumers’ heartstrings, but new research also reveals a rise in negative and more polarised emotional responses to ads ..."
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"A quarter of Americans now avoid allergens in the food they buy--and tell us they are hungry for innovation ..."
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"From what we buy to what we drink, coronavirus has upended all aspects of our lives. It's also apparent in what we eat, notably at the country's top fast-food chains ..."
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"Global consumers’ appetite for imported goods is increasing as our world continues to get smaller. However, in the quest to create a seamless ordering and shipping experience to acquire new global customers, companies ..."
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![How connected devices are reshaping consumer behavior [Infographic] | consumer psychology | Scoop.it](https://img.scoop.it/J4k8X7S8-QBKNzQPdCFYGDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
"Read about how connected devices are reshaping consumer behavior and what it means for the future of consumers and the companies they love..."
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"Real life is more complex than the stereotypes of French consumer behaviour. Read our blog to find out what this means for your marketing efforts in France ..."
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"The oldest members of Gen Z, now college grads, are skipping shopping malls as credit card access and a need for convenience eclipse their desire for fun and experience. This has happened before ..."
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"Where do shoppers turn when an industry built on novelty runs out of new ideas? ..."
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"Digital trust not only meets consumer expectations but also connects to business growth ..."
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"Market segmentation is now a key aspect of any successful digital marketing strategy. And behavioural segmentation is one of the main players in the game ..."
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"As inflation hits a 40-year record high, makers of consumer goods must find ways to maintain their profit margins ..."
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"Do you still have to give a gift at a Zoom wedding? Experts say yes, but it doesn’t have to break the bank ..."
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"Online orders have surged for retailers in the pandemic, as curbside pickup helps Americans satisfy their desire to hop in a car and drive to the store ..."
Leona Ungerer's insight:
A USA perspective
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"Consumer behavior had to change radically in response to the COVID-19 lockdown. Understanding which changes are likely to stick will help companies plan for the recovery ..."
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"The current pandemic has no real comparison point in modern history. But we do know that moments of crisis often re-shape our cultural values and individual psyche. From a marketing perspective, most brands will need to rip up their rulebook and start afresh ..."
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"Guilt isn’t an emotion reserved just for grim crimes. It’s an emotion we’re all familiar with in the consumer world, too. This leads consumers to act in strange, seemingly irrational ways. To better understand its impact on consumer behavior, we need to dive into the neuromarketing of guilt ..."
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"Every year, Euromonitor International identifies emerging and fast-moving trends they expect to gain traction in the year ahead. These trends respond to changing consumer values and behaviour which is causing disruption for business globally ..."
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"The Shoprite Group has announced that it will now be rewarding customers for using their newly introduced ‘planet’ bags in both Shoprite and Checkers stores ..."
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"Bragging about getting the biggest discount has gained popularity in the U.S., but how do pricing promotions really impact consumer behavior? ..."
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