"Consumers are moving outside the marketing funnel by changing the way they research and buy products. Here's how marketers should respond to the new customer journey ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"If there were 10 Commandments for marketing, #1 would be: Know thy customer. While it’s one of the most fundamental principles in business, companies are still having trouble adhering to it ..." 
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Scoop.it!
"Companies adept at using digital tools along the consumer decision journey are gaining a sizable lead over competitors. A McKinsey Quarterly article ..."
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