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Real-life consumer psychology – with a touch of technology
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‘Helping consumers make the right choices’: PepsiCo trials traffic light labelling in Europe

‘Helping consumers make the right choices’: PepsiCo trials traffic light labelling in Europe | consumer psychology | Scoop.it

"PepsiCo revealed today (28 November) that it will trial the introduction of traffic light nutritional labelling, already implemented in the UK and Ireland, across other European markets after it suspended its involvement in the Evolved Nutrition Label (ENL) scheme ..."

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Dutch ditch healthy eating logo for an app

Dutch ditch healthy eating logo for an app | consumer psychology | Scoop.it

"The Dutch government has ordered the industry-led healthy eating logo to be phased out and replaced with an app that allows consumers to scan products for nutrition information ..."

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Brands need to educate customers

Brands need to educate customers | consumer psychology | Scoop.it

"Helping customers learn can be as strategically important as learning from customers, a leading industry figure has said ..."

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Vine: A Great Teaching Tool for Brands

Vine: A Great Teaching Tool for Brands | consumer psychology | Scoop.it

"There’s been a lot of talk about Vine lately, but why should marketers care about Twitter’s video sharing app? We look at how brands from Oreo to Etsy are using Vine to educate customers..."

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INFOGRAPHIC: Experian encourages consumers to get smart about their credit reports | IOL Personal Finance

INFOGRAPHIC: Experian encourages consumers to get smart about their credit reports | IOL Personal Finance | consumer psychology | Scoop.it

"A credit report is not only about keeping track of your credit reputation but it can assist with budgeting and protecting your personal information ..."

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A South African perspective

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How to build an online community | Search Engine Journal

How to build an online community | Search Engine Journal | consumer psychology | Scoop.it

"Your online community can be your brand advocates, who can defend you in bad times and empower you during good times. Here's how to build your community ..."

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Consumer Education - Teaching Resources | Consumer Classroom

Consumer Education - Teaching Resources | Consumer Classroom | consumer psychology | Scoop.it

'Consumer Classroom is a community website for teachers bringing together an extensive library of consumer education teaching resources from across the EU..."

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Camelina what? When education is the biggest part of the branding process. - YouInc.com

Camelina what? When education is the biggest part of the branding process. - YouInc.com | consumer psychology | Scoop.it

"When Natasha and Elysia Vandenhurk started Three Farmers to produce and sell a new type of cold-pressed artisanal oil, they didn’t imagine how much work it would be just to explain what their product is..".

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