consumer psychology
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Real-life consumer psychology – with a touch of technology
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KFC and Lifetime heat up the holidays with a first-of-its-kind Lifetime original mini-movie: A recipe for seduction | MarketScreener

KFC and Lifetime heat up the holidays with a first-of-its-kind Lifetime original mini-movie: A recipe for seduction | MarketScreener | consumer psychology | Scoop.it

"Kentucky Fried Chicken® and Lifetime® are teaming up to bring consumers the perfect distraction from all things 2020: the holiday..."

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How these five brands are acing storytelling on social media

How these five brands are acing storytelling on social media | consumer psychology | Scoop.it

"Brands can increase the value of a product or service by 20 times with storytelling. After all, 92% of consumers prefer ads that feel like a story. Here are five brands acing storytelling on social media and some actionable takeaways ..."

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Coca-Cola offers consumers $10K to create best new drink concoction

Coca-Cola offers consumers $10K to create best new drink concoction | consumer psychology | Scoop.it

"Coca-Cola is launching a "Make Your Mix" contest, which will offer $10,000 to the person who can develop the most creative flavor combination made with two to three different beverages at a Coke Freestyle machine ..."

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The three Ms of engaged consumers / warc.com

The three Ms of engaged consumers / warc.com | consumer psychology | Scoop.it

"The most engaged consumers are male, married and millennial, according to new research that also finds Scandinavians among the least engaged consumers in the world ..."

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How to humanize your brand to win on social media

How to humanize your brand to win on social media | consumer psychology | Scoop.it

"It doesn't matter how big your reach is if your audience won't engage with your content ..."

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KFC's new dating game seeks love for the Colonel

KFC's new dating game seeks love for the Colonel | consumer psychology | Scoop.it

"From rotating celebrity colonels to a massive colonel floatie, KFC comes out swinging from left-field with its marketing magic..."

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So long, beer goggles. Hello, VR wine goggles | Fast Forward 

So long, beer goggles. Hello, VR wine goggles | Fast Forward  | consumer psychology | Scoop.it

"From Australia to Argentina and New Zealand to Napa Valley, winemakers are turning to augmented and virtual reality to attract a new generation of customers ..."

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Five ways brands are using experiential marketing to wow consumers - Eventbrite US Blog

Five ways brands are using experiential marketing to wow consumers - Eventbrite US Blog | consumer psychology | Scoop.it

"Here are five ways the world’s biggest brands are using experiential marketing to engage consumers ..."

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