consumer psychology
31.9K views | +2 today
Follow
consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
Your new post is loading...
Your new post is loading...
Scooped by Leona Ungerer
Scoop.it!

Top 100 business trends for 2022

Top 100 business trends for 2022 | consumer psychology | Scoop.it

"2022 business trends - From experiential beauty stores to live e-commerce platforms, the 2022 business trends underscore how brands are meeting consumer needs with cutting-edge..."

Scooped by Leona Ungerer
Scoop.it!

Is the hierarchy of consumer needs the key to understanding your audience? 

Is the hierarchy of consumer needs the key to understanding your audience?  | consumer psychology | Scoop.it

"A new consumer psychology study suggests that our customers' priorities have changed, with deep consequences for content marketers ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Adapting Listerine to a global market - New York Times

Adapting Listerine to a global market - New York Times | consumer psychology | Scoop.it

"Johnson & Johnson has tripled its varieties of Listerine in the United States to nine since 2006, when it bought the brand from Pfizer as part of an acquisition of its consumer ..."

©

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Top 10 vegan fashion retailers - A change in consumers' needs | WTVOX

Top 10 vegan fashion retailers - A change in consumers' needs | WTVOX | consumer psychology | Scoop.it

"Some vegan fashion retailers pushing for a change by having vegan apparel and accessories in their online and offline offerings.. ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Study: Seeing people on a package can improve product sales | Around the O

Study: Seeing people on a package can improve product sales | Around the O | consumer psychology | Scoop.it

"UO professor Bettina Cornwell doesn’t really care for potato chips, but she found herself considering a bag while traveling alone in France and feeling a bit lonely. She was thinking about how much she missed her family when she reached for a bag that sported a smiling face on the package ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Eight megatrends impacting South African consumer behaviour in 2013 | Added Value - Source

Eight megatrends impacting South African consumer behaviour in 2013 | Added Value - Source | consumer psychology | Scoop.it
"A fad – or fashion – is a ‘fast burn’ that rapidly peaks, and disappears just as quickly. It is less driven by socio/cultural factors and not necessarily aligned to broader consumer need changes. Fads tend to be more regional than global..."

©

Leona Ungerer's insight:
In our thoughts.
No comment yet.