consumer psychology
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Real-life consumer psychology – with a touch of technology
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Volkswagen Polo pens a heartfelt note to give fans a closure (in India)

Volkswagen Polo pens a heartfelt note to give fans a closure (in India) | consumer psychology | Scoop.it

"Volkswagen Polo is being discontinued in India, the brand known for its human and heartwarming ads gave the fans a very special closure ..."

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Weight Watchers wins with Oprah and real-life stories | WARC

Weight Watchers wins with Oprah and real-life stories | WARC | consumer psychology | Scoop.it

"Weight Watchers, the weight-loss brand, has enjoyed marketing success through mixing the star power of Oprah Winfrey with telling real-life consumer stories ..."

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