"Over 86 percent of Japanese consumers plan to continue making cashless purchases even after the government's points-based rebate system concludes in June,.."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Knowing if you have a customer that is different than your consumer will save you a lot of time and energy when creating your marketing strategy, channels and messages...." 
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"South African consumers may see little relief from the petrol price decrease as the savings are offset by increasing electricity and rates tariffs ..."
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"Everyday we hear change, change, and more change. Talk at the lunch table will be about the changes we are going to make in our lives next year. We start..."
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"Generation Z, the next demographic wave of shoppers wield immense spending power in Vietnam's evolving consumer landscape .."
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"Global market research company Euromonitor International has come up with the latest “Top 5 Digital Consumer Trends in 2018”.According to Michelle Evans, head of digital consumer research at Euromonitor International, here are the five digital trends that continue to change the path to purchase ..."
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"China’s bottled water market is dominated by local brands, but a growing number of health-conscious and aspirational consumers have developed a taste for imported mineral water, which is a boon for international brands ..."
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"Some considerable damage has been done to the Ford brand as a result of the Kuga fires but Ford South Africa can still make amends ..."
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"A Barkley and Futurecast survey found that general audiences and young audiences, in particular, favor ads that highlight diversity, as reported by eMarketer ..."
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"Discovery and retention issues are both challenge and opportunity ..."
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"AOL research examines the way we're engaging with digital content ..."
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"We use personal care products every day, and trial new products as we need or hear about them ..."
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"The standard marketing technique of segmenting audiences into groups with similar attitudes no longer works for younger consumers, according to a new report which finds many operating in a fluid state between adult and teenager depending on circumstances ..."
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"The Top Million research report into South Africa's Upper Middle Class households in 2019 - with a combined buying power of R700 billion - was released by the UCT Marketing Institute and ad agency M&C Saatchi Abel, in both Johannesburg and Cape Town this week..."
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"Despite their high-profile, influencers and bloggers are among the least trusted sources of shopping recommendations. So are tech-related sources such as Alexa ..."
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"Smartphones have become the go-to technology for online shopping, with more than 20% of South African consumers using them weekly ..."
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"Just because friendly fraud is difficult to detect, prevent and respond to doesn’t mean it’s impossible to manage ..."
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"Brands are attempting to keep up with shifting consumer values by spotlighting eco-conscious initiatives, creating inclusive content, and increasing transparency ..."
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"Misleading claims and confusion have the potential to damage beauty brands that are not completely honest and transparent about their ethical credentials ..."
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"Which 2017 Super Bowl commercials had high viewer recall, and why? Which Ads elicited positive vs. negative responses and sentiment? Check out the results of this one-question, text analytics study ..."
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"Amazon gives consumers the best web and mobile shopping experience of all top e-retailers, says a Foresee Results study ..."
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"Most US consumers say they typically travel 20 minutes or less to make everyday purchases, according to recent research from Access Development ..."
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"Some 45% of consumers have fallen victim to cybercrime, yet almost two-thirds (65%) chose not to report the incident to the authorities, a new survey has revealed ..."
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"Face it: bots are all the rage right now. Not only are chat bots becoming more useful for consumers, they’re becoming an increasingly common way for brands to forge relationships with their customers ..."
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