consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Using social media to connect with your most loyal customers

Using social media to connect with your most loyal customers | consumer psychology | Scoop.it

"A study of 3,500 posts offers insights for digital marketers ..."

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How advertising got into GIFs | WARC

How advertising got into GIFs | WARC | consumer psychology | Scoop.it

"GIFs are growing in prominence as a way for brands to drop into the bloodstream of the internet, according to a new report ..."

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Some of the team's favorite writing and content sites

Some of the team's favorite writing and content sites | consumer psychology | Scoop.it

"At Copyblogger, we've always been in love with writers. Here's a list of very fine blogs and podcasts that teach writing, showcase writing, or help writers ..."

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Gigaom | Predicting personality traits from content using IBM Watson

Gigaom | Predicting personality traits from content using IBM Watson | consumer psychology | Scoop.it

"Would you like to know what your customers want before they do? Of course. Every business wants to be able to anticipate the needs of their customers ..."

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Your complete guide to understanding Snapchat [Awesome!]

Your complete guide to understanding Snapchat [Awesome!] | consumer psychology | Scoop.it

"See our top tips for Snapchat beginners and pros. Learn how to set up your Snapchat account, how to create valuable content  and how to promote and measure it ..."

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Real Madrid embraces Facebook Live| warc.com

Real Madrid embraces Facebook Live| warc.com | consumer psychology | Scoop.it

"The success claimed by one of the world's biggest football clubs since shifting its TV content onto Facebook Live not only highlights the way in which social offers greater reach than traditional channels but also the threat that OTT is set to pose to those same channels .."

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What is clickbaiting?

What is clickbaiting? | consumer psychology | Scoop.it

"According to the Urban Dictionary, the term “clickbait” is more than just a headline. It describes content that is misleading in nature, designed only for generating ..."

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Tap Into free, cheap, and easy visual marketing tools [Infographic]

Tap Into free, cheap, and easy visual marketing tools [Infographic] | consumer psychology | Scoop.it

"Tools for creating visual content don't need to cost a king's ransom. In fact, they need not cost anything at all ..."

Patricia Lynn's curator insight, July 2, 2016 3:27 PM
Tap Into free, cheap, and easy visual marketing tools [Infographic]
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More big brands are tapping creative crowdsourcing sites

More big brands are tapping creative crowdsourcing sites | consumer psychology | Scoop.it

"To fashion an alluring look for its latest pair of DC Shoes, Quiksilver extended far beyond its team of in-house artists. It challenged a worldwide crowd ..."

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Nescafé tops our social list... in a wheelbarrow

Nescafé tops our social list... in a wheelbarrow | consumer psychology | Scoop.it

"A granddad pushing a grandma around in a wheelbarrow helped Nescafé reach more people on Facebook than any other hot beverage brand this summer ..."

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Generation Z is a complete nightmare for retailers

Generation Z is a complete nightmare for retailers | consumer psychology | Scoop.it

"The youngest generation of consumers ..."

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Local content in Africa, three ways

Local content in Africa, three ways | consumer psychology | Scoop.it

"Relatively little local content exists from Africa. This trend can be seen via uploads to Flickr, Google, and Wikipedia..."

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Belkacem Nabout's curator insight, November 29, 2013 4:14 PM

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qui viennent de sources différentes.
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13 Years Of Doodles: Google Wins Rhe Search Engine War With Content - Business 2 Community

13 Years Of Doodles: Google Wins Rhe Search Engine War With Content - Business 2 Community | consumer psychology | Scoop.it
"...My favorite (so far) is Google’s fully functioning arcade-style Pac Man game, which made its debut in 2010, commemorating the game’s 30th anniversary. As Bird pointed out in a previous post, Google’s Doodles are creatively designed to reel in web surfers with interesting content that offers something new on a daily basis..."

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Stop aiming for perfection: Why consumers want you to tell real brand stories 

Stop aiming for perfection: Why consumers want you to tell real brand stories  | consumer psychology | Scoop.it

"Your customers don't expect you to be perfect. A little modesty in your content marketing strategy resonates more strongly with today's audiences ..."

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The big difference between the ads people love and ads people hate 

The big difference between the ads people love and ads people hate  | consumer psychology | Scoop.it

"If you're going to spend millions to put your story in front of people, you better make sure it's a story they're going to love ..."

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How beauty brands can create great content for Facebook and Instagram

How beauty brands can create great content for Facebook and Instagram | consumer psychology | Scoop.it

"A guide to creating branded beauty content on Facebook and Instagram - including a look at the most popular hashtags and the brands who are getting it right ..."

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Watching TV will never be the same again thanks to YouTube's new update

Watching TV will never be the same again thanks to YouTube's new update | consumer psychology | Scoop.it

"YouTube TV offers a robust and modern way to watch live TV, but like all live TV streaming services, whether it's right for you comes down to the content ..."

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New platform targets football fans /warc.com

New platform targets football fans /warc.com | consumer psychology | Scoop.it

"Twenty-seven of the world's leading football clubs have signed up to a new digital platform that aims to engage fans in a different way – and to offer brands a ..."

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Big brands are enlisting employees to create an army of social media mavens

Big brands are enlisting employees to create an army of social media mavens | consumer psychology | Scoop.it

"If you are a marketing chief, one of the best return-on-investment channels may actually include your colleagues. Increasingly, marketers are turning their employees into social media mavens, encouraging them to promote positive, intriguing or helpful stories that are on-brand ..."

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Twitter’s newest ads are designed to get users to tweet

Twitter’s newest ads are designed to get users to tweet | consumer psychology | Scoop.it

"Twitter today is debuting a new advertising format that will encourage its users to tweet more often, while talking about an advertiser's brand. With the new ..."

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Three marketing lessons I learned from my digitally native kids

Three marketing lessons I learned from my digitally native kids | consumer psychology | Scoop.it

"When your toddler is constantly squealing, "YouTube! YouTube!" you know that times are changing monumentally ..."

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2015 customer experience trends and tips

2015 customer experience trends and tips | consumer psychology | Scoop.it

"Delivering a differentiating customer experience pays dividends. What are some important trends? Find out here ..."


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From eCommerce to Web 3.0 - Huffington Post

From eCommerce to Web 3.0 - Huffington Post | consumer psychology | Scoop.it

"There are numerous definitions of Web 3.0 floating around ..."

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YouTube using 200 'super flaggers' to hunt down offending content - Digital Trends

YouTube using 200 'super flaggers' to hunt down offending content - Digital Trends | consumer psychology | Scoop.it

"With 100 hours of video uploaded to YouTube every minute, it's impossible for the site's employees to keep tabs on the mass of content continuously ..."

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The rise of prankverts a controversial content trend | The Wall Blog

The rise of prankverts a controversial content trend | The Wall Blog | consumer psychology | Scoop.it

"The rise of the prankvert: a controversial emerging content trend..."

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