consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Rescooped by Leona Ungerer from Public Relations & Social Marketing Insight
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Social media has killed consumer trust

Social media has killed consumer trust | consumer psychology | Scoop.it

"The public has figured out that cyber-shilling, gamified endorsements, and native advertising are real ..."


Via Jeff Domansky
Jeff Domansky's curator insight, January 29, 2015 1:56 AM

Social Media Has Killed Consumer Trust. The public has figured out that cyber-shilling, gamified endorsements, and native advertising are real. Or has it?

Rescooped by Leona Ungerer from Public Relations & Social Marketing Insight
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What's the magic behind the social success of Disney?

What's the magic behind the social success of Disney? | consumer psychology | Scoop.it

"Whether it’s movies, amusement parks, or cruise ship itineraries, everything Disney touches seems to turn to gold and their social media strategies are no different ..."


Via Jeff Domansky
Sam Hassan's curator insight, March 5, 2015 8:24 PM

I'm sure most of us love Disney movies and characters but have you ever thought of what's the magic behind their social success as well. Read this article to find out