"Seeing the future as more DTC and under its control, Nike has decided to stop selling on Amazon’s marketplace after a two-year experiment ..."
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consumer psychology
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+2 today
Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"If the old adage “you are what you eat” is true, then most of us are eating from the hand of corporations. But a recent decision by the “people’ ..." 
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"...Given the low cost of advertising on Snapchat compared to its social competitors, as well as the opt-in nature of two-way communication, both brands and consumers will be winners when Snapchat content promotion capabilities come to fruition ..."
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"Many brands are failing to use social media and digital channels to tell stories effectively because they remain fearful of losing control to consumers, a leading industry figure has argued..."
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"It seems retailers are taking more control of the brand space previously occupied by manufacturer’s brands – and consumers are letting this happen..."
Leona Ungerer's insight:
Views about Australian DIY brands.
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"Influencers have gone from marketing’s darlings to a place of deep distrust – was it too good, too engaged, too cheap to be true? Or does influencer work need a more robust strategy? AllTogetherNow’s Isabel Day suggests a new way ..."
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"We are consuming ever bigger portions on ever larger dinner plates. Food manufacturers keep pushing us to eat more. Can we learn to control our helpings? ..."
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"Smartphones are evolving at a rate that is beyond belief, coming out in the form of curved displays and self-healing capabilities, to changing the way we make payments and diagnosing illnesses..."
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"I just might have a problem, and in the spirit of spilling the dirt and getting it off my chest, I suppose I should share my shopping truths with you..."
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