"Consumers who watch television sitcoms and see product placements through covert marketing have better memories of the products and better attitudes toward the brands, according to three joint studies led by the University of Colorado Boulder..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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placing products within tv shows rather than around them is said to increase consumers memories and brand attitudes as it becomes associated to something they may enjoy watching. Product placement is also useful for marketers as people cant exercise zipping and zapping like they may through advertisements as they are exposed to the product embedded in the show.