consumer psychology
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Real-life consumer psychology – with a touch of technology
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Crash test dummies made cars safer (for average-size men) - The New York Times

Crash test dummies made cars safer (for average-size men) - The New York Times | consumer psychology | Scoop.it

"Designers and researchers are now trying to leverage cutting-edge technology to create a system that better protects every body, women’s included ..."

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Crash test dummies need to get 100lbs heavier as Americans get fatter

Crash test dummies need to get 100lbs heavier as Americans get fatter | consumer psychology | Scoop.it

"Experts believe crash test dummies need to balloon by as much as 100lbs if automakers want to get a more accurate idea of what safety measures are needed to protect contemporary Americans ..."

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