"Advertisements can surprise us with their creativity, and here are the perfect examples of it in motion ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Ad Age's take on the top brand TikTok videos of the past month ..." 
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"On scaling creative work, from the atelier to the internet..."
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"Many netizens wondered if it was real or was it a montage, that's how the company responded ..."
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"Accepting these hard truths will help you create better, more effective ad campaigns ..."
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"You gotta admit that the world is ugly. Although World War II was more than 60 years ago, the world today is still filled with destruction, but in..."
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"To catch the eyes of pixel-jaded consumers, creative brands are taking it outside ..."
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"Collection of 'Creative Ambient Advertisements' from all over the world ..."
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From
qz
"Ikea has recruited some of Africa’s best designers to create a uniquely African line. The furniture giant said it is trying to tap into the “creative explosion” happening across the continent right now. More than a dozen designers from seven African countries will work on an exclusive range that hopes to tap into ..."
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"Marketing has changed a lot. So has the skill set marketers need to perform the job well ..."
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"Oreo, the cookie brand made by Mondelez International, has successfully engaged consumers by using shopper marketing to encourage them to ..."
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"Some movie logos are just cool, others tell the story effortlessly ..."
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"Animated films such as "Encanto" and "Turning Red" and many others took the world by storm and it's not just for children ..."
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"A week on from the release of SportsPro’s 2021 list of the world’s 50 Most Marketable Athletes, Greenfly president and chief executive Daniel Kirschner and chief marketing officer Tom Kuhr unpick this year’s ranking, and consider what the results say about the changing nature of sports stars’..."
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"As we shelter at home due to COVID-19, we’re getting more ambitious with the drinks we mix—and sharing our creations online..."
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"Good advertising sells products, but great advertising changes things, as these now classic ads prove ..."
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"Pietro Beccari has only been at Christian Dior for nine months, but hasn’t wasted time in bringing change to the storied house. His efforts so far have mainly focused on menswear, for which the artistic director is former Louis Vuitton men’s designer Kim Jones ..."
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"Japanese designer Taku Omura realised that some of the world's most famous logos are actually incredibly versatile, and can be turned into a lot more than just..."
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"How the dream team of CEO Marco Bizzarri and creative director Alessandro Michele are reinventing luxury brand Gucci for the next generation of customers, the millennials. They are doing it by Bizzarri giving Michele free rein on the creative side ..."
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"Love hearts, patterns and Pikachus are being created from foliage in a trend known as 'fallen leaves art' or 'ochiba' in Japan. Stunning creations are appearing everywhere and are shared online ..."
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"Like, if every family in America re-used 2 feet of ribbon, we'd save enough to tie a bow around the planet ..."
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