consumer psychology
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Real-life consumer psychology – with a touch of technology
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Samsung mocks Apple in its new smartphone announcement, but it backfires: Videos

Samsung mocks Apple in its new smartphone announcement, but it backfires: Videos | consumer psychology | Scoop.it

"To promote the new Galaxy S21 Ultra, Samsung once again turned to a trustworthy old tactic: poking fun at Apple. But the marketing has elicited ruthless criticism..."

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Seven logos we all love to hate (and lessons we can learn)

Seven logos we all love to hate (and lessons we can learn) | consumer psychology | Scoop.it

"These logo designs have faced plenty of backlash and criticism: what can we learn from them?..."

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Taylor Swift criticises 'shocking, disappointing' Apple Music

Taylor Swift criticises 'shocking, disappointing' Apple Music | consumer psychology | Scoop.it

"Star says plans to not pay royalties during free streaming trial are ‘completely unlike this historically progressive and generous company’.."

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The case against the Google Doodle

The case against the Google Doodle | consumer psychology | Scoop.it

"When Google honored African American author Zora Neale Hurston with a custom logo — a Google Doodle — on its homepage earlier this month, the company won praise ..."

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Cultural appropriation? Kendall Jenner's 818 tequila is rained with criticism and memes after launch

Cultural appropriation? Kendall Jenner's 818 tequila is rained with criticism and memes after launch | consumer psychology | Scoop.it

"The model Kendall Jenner is the target of controversy after presenting her tequila brand 818, because in social networks she is accused of cultural appropriation by exploiting the Mexican aesthetic in her marketing ..."

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Starbucks's red holiday cups inspire outcry online - New York Times

Starbucks's red holiday cups inspire outcry online - New York Times | consumer psychology | Scoop.it

"The protests were so loud that Starbucks sought to clarify its decision to remove Christmas-holiday symbols on its cups ..."

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GoDaddy pulls Super Bowl ad after complaints about 'puppy mill' humor

GoDaddy pulls Super Bowl ad after complaints about 'puppy mill' humor | consumer psychology | Scoop.it

"On the same day it released its 2015 Super Bowl ad online, GoDaddy quickly responded to a wave of criticism from dog advocates and said it would not air the spot on the game ..."

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Coke ad faces questions in UK: News from warc.com

Coke ad faces questions in UK: News from warc.com | consumer psychology | Scoop.it

"Coca-Cola, the soft drinks giant, has been criticised by representatives of UK charities over its decision to highlight health claims in its advertising..."

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