"Topshop is relaunching its make-up line with newly designed packaging and “Leaping Bunny” cruelty-free certification ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"The terms are used interchangeably, but mean different things ..." 
Frida Cyuzuzo's curator insight,
February 21, 2020 4:45 AM
Consumers who love reading labels can agree that it gets very confusing with brands plastering different terms on their products. This article explains the difference between what it means for a product to be vegan, cruelty free and in some cases both. it is very important to educate yourself on these terms, that way you know how to make the right decision on what to/not to buy.
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