"For many Spanglish speakers, it's not just slang or a fad; it's a way of navigating between two worlds ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Japan's fashion and culture are becoming increasingly casual, as shown by the country's sneaker obsession and recent fight over high heels ..." 
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"Dwight Howard, Courtney Lee, and your favorite players’ favorite barbers on the culture surrounding NBA haircutting ..."
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"Once an exotic taste of foreign climes and symbol of rapid modernisation, the American fast-food giant is no longer flavour of the month ..."
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"People around the country are falling in love with the exciting new release ..."
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From
gizmodo
"Scientists have been studying the origins of musical taste for years. There’s certainly evidence for biological influences, such as the idea that our taste in music changes with age ..."
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"Nike, the sportswear brand, has successfully adapted its core brand proposition of "Just Do It" ..."
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"The cola-citrus soft drink called spezi can put off outsiders with its murky, brown appearance. A boutique soda maker from Hamburg is seeking converts outside the German-speaking world ..."
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"Coca-Cola is said to be looking for a new global campaign, having asked 10 roster agencies to pitch ideas that would resonate worldwide. That's no easy task ..."
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"Companies which take the time to study cultures and subcultures, look for patterns and themes, and truly look at their consumers as human beings instead of just marketing statistics will increase the effectiveness of their marketing campaigns and ..."
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"Millions of the messages still crisscross Japan each year, offering congratulations or condolences in a way that more modern communications cannot ....'
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"The document is currently on a limited release sale as it is introduced countrywide ..."
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"This year brought the end of the swimsuit and ball gown portions of the competition, but how did we get here? Miss America has a long, controversial, and volatile history, and we can only imagine what its future holds ..."
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"When it comes to daigous, Australian business can't simply cut out the middleman and go straight to the consumer ..."
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"Sugar skulls at craft stores and processions in James Bond movies — the imagery associated with Day of the Dead has spread through the U.S. and often the line between it and Halloween is blurred for many Americans ..."
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From
hbr
"Talking about a “Japanese” or “Brazilian” culture is misleading ..."
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"What’s in a name? Or, for that matter, a brand? Well, a lot of headaches (and money) if you get it wrong, especially if you’re not paying attention to its translation into other languages or its “popular-culture meaning” in English ..."
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"Believe it or not, there's a Japanese Way of taking photos. We've compiled some cultural guidelines as well as language tips to help you take happy snappies on your next trip to Japan! ..."
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"How a container once integral to farming culture came to be the hipster vessel of choice: an Object Lesson ..."
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From
www
"A large digital gender gap exists in India, with almost half of the female population having neither the time nor the inclination to access the internet, a new study has found ..."
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"How can you measure a brand's relevance to today's culture? ..."
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