consumer psychology
31.9K views | +2 today
Follow
consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
Your new post is loading...
Your new post is loading...
Scooped by Leona Ungerer
Scoop.it!

Luxury retailers working on less-personal service

Luxury retailers working on less-personal service | consumer psychology | Scoop.it

"To survive COVID-19, luxury retailers are being forced to master something they've always avoided: impersonal transactions...."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

What consumers think of loyalty and reward programs, Part 1

What consumers think of loyalty and reward programs, Part 1 | consumer psychology | Scoop.it

"As the loyalty landscape today quickly evolves, here are some key trends and findings to keep you informed on the state of loyalty..." 

©

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

How social became strategic at KLM | WARC

How social became strategic at KLM | WARC | consumer psychology | Scoop.it

"Over the past eight years, social media has become a key strategic channel for KLM, for both marketing and customer service, but that situation came about almost by accident ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

How can we exceed the expectations of future mobile customers? - Gemalto blog

How can we exceed the expectations of future mobile customers? - Gemalto blog | consumer psychology | Scoop.it

"In our latest post, we reveal how the mobile industry can evolve to exceed the expectations of customers in the future ..."

Leona Ungerer's insight:

CONNECTED LIVING 2025 2nd Edition Mobile Customer Experience available for download.

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

What Millennials want from consumer goods

What Millennials want from consumer goods | consumer psychology | Scoop.it

"To win the hearts and minds (and wallets) of Millennial consumers, reflect their mindset by showing how your company is innovative, ethical and transparent ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

How brands can build trust with Millennials

How brands can build trust with Millennials | consumer psychology | Scoop.it

"Building trust with your millennial shopper is so vital in today's retail climate. For retail marketers to be successful in reaching them, brands must present their value in an authentic way that meets millennial expectations ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

How customer demands are reshaping last-mile delivery | McKinsey & Company

How customer demands are reshaping last-mile delivery | McKinsey & Company | consumer psychology | Scoop.it

"The last mile is seeing disruption from new business models that address customer demand for ever-faster delivery, as well as new technologies such as drones and autonomous ground vehicles ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Do consumers actually want restaurant tech?

Do consumers actually want restaurant tech? | consumer psychology | Scoop.it

"A new study exploring consumer attitudes towards restaurant technology revealed that some see it as a quick marketing gig while others expect restaurants to adopt new digital tools ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Here’s how the digital transformation can change the ecosystem

Here’s how the digital transformation can change the ecosystem | consumer psychology | Scoop.it

"Here’s how by understanding digitization we will be able to revolutionise the way we work and excel in our ventures..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Interactive marketing: Five key takeaways from leading brands 

Interactive marketing: Five key takeaways from leading brands  | consumer psychology | Scoop.it

"When marketing initiatives are propelled by customers’ actions, we talk about Interactive or Event-Driven Marketing. Interactive Marketing reacts to customer’s actions and strives to meet their expectations ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Customer loyalty isn’t what it used to be

Customer loyalty isn’t what it used to be | consumer psychology | Scoop.it

"Instead of relying on points programs and clever marketing, companies have to listen carefully to customers and adapt products and services to their changing expectations ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Water ‘the new luxury’, says Mintel beauty research

Water ‘the new luxury’, says Mintel beauty research | consumer psychology | Scoop.it

"Market research firm Mintel has observed that water as a precious commodity is a trend which is about to hit the beauty industry in a big way ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Wal-Mart sets environmental plan as shoppers seek to go green

Wal-Mart sets environmental plan as shoppers seek to go green | consumer psychology | Scoop.it

"Wal-Mart is laying out its environmental map for the next several years as it tries to satisfy customers who want green products at affordable prices ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Starbucks' new "unity" cups have Americans divided

Starbucks' new "unity" cups have Americans divided | consumer psychology | Scoop.it

"New coffee cup design released a week before Election Day has some customers thinking ..."

No comment yet.