consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Retail innovation: Trends, challenges and opportunities | Innovation Management

Retail innovation: Trends, challenges and opportunities | Innovation Management | consumer psychology | Scoop.it

"Retail giants such as Amazon have literally eaten up thousands of stores world over, capturing considerable market share. Although legacy retailers can blame Amazon (think Prime, Marketplace, Echo, Go, and several patents and acquisitions) for anticipating consumer needs and redefining retail, they ..."

Brenda Jackson's curator insight, July 14, 2018 3:08 PM
Retail big box stores are closing down left and right. Whoever though Toys'R'Us and stores like Sears would be closing stores. What you care about is how does this impact prices for you now and in the future?Let's hope Amazon will not suppress prices then when all the competition is gone raise prices for consumers. Check out this article
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Guide your buyers through the customer journey with social media

Guide your buyers through the customer journey with social media | consumer psychology | Scoop.it

"Marketers are seeing a tremendous shift in how buyers are researching and buying, particularly on social media platforms ..."

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The moment of truth - build desirable relationships with users and customers

The moment of truth - build desirable relationships with users and customers | consumer psychology | Scoop.it

"In order to understand “the moment of truth”; it’s important to understand the customer lifecycle with a brand or product ..."

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Seven tools to help you map the customer journey

Seven tools to help you map the customer journey | consumer psychology | Scoop.it

"These seven tools will help you define, map and act on the customer journey to create better experiences for your customers ..."

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