"With little government guidance on a fast-spreading virus, a new form of social-media vigilantism has emerged ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Cybershaming is a fairly new phenomenon and involves the enforcement of established or perceived social norms by the online community. It differs from earlier types of shaming in terms of the speed at which information can be shared, the prevalence of anonymous shaming, the vastness of the audience, and the lasting accessibility of shaming information on the web.
Since cybershaming is an informal type of sanctioning based on public interpretations of the types of behaviour that deserve suitable types of punishment, it is open to misinterpretation..." From Cybershaming Never Rests: Suggestions for Dealing with Cybershaming in a Digital Culture