consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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The internet isn't free, it never was, and it probably never will be

The internet isn't free, it never was, and it probably never will be | consumer psychology | Scoop.it

"The recent Netflix, YouTube, Reddit, and Twitter issues should remind anyone that the internet isn't free to use, even if it looks that way ..."

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How to download everything Amazon knows about you (it's a lot)

How to download everything Amazon knows about you (it's a lot) | consumer psychology | Scoop.it

"Alexa has been keeping tabs on you. Here's how to see what it knows ..."

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Nestlé to offer blockchain milk tracing system to consumers

Nestlé to offer blockchain milk tracing system to consumers | consumer psychology | Scoop.it

"Swiss food producer Nestlé has ramped up its exploration of blockchain technology by joining a platform that allows consumers to track milk from ..."

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Retail trends 2019: Nine themes to watch for at NRF

Retail trends 2019: Nine themes to watch for at NRF | consumer psychology | Scoop.it

"Look for these exciting retail trends that will create data-fueled, personalized store experiences in 2019 and beyond ..."

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How game apps that captivate kids have been collecting their data - The New York Times 

How game apps that captivate kids have been collecting their data - The New York Times  | consumer psychology | Scoop.it

"A lawsuit by New Mexico’s attorney general accuses a popular app maker, as well as online ad businesses run by Google and Twitter, of violating children’s privacy law ..."

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How Starbucks uses data and insights to win big

How Starbucks uses data and insights to win big | consumer psychology | Scoop.it

"The company conducts over 90 million transactions a week at more than 25,000 stores worldwide — and has managed to tap into its data to make insightful decisions ..."

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The need for speed: Capturing today’s fashion consumer | McKinsey & Company

The need for speed: Capturing today’s fashion consumer | McKinsey & Company | consumer psychology | Scoop.it

"Top performers are using data analytics and consumer insights to stay ahead of the pack ..."

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Amazon as frenemy: What's on the minds of top retailers today - Digiday

Amazon as frenemy: What's on the minds of top retailers today - Digiday | consumer psychology | Scoop.it

"Nearly 200 executives from retail startups and long-standing brands joined us for the Digiday Retail Summit to talk through their biggest challenges ..."

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Sixteen tools and resources for market research

Sixteen tools and resources for market research | consumer psychology | Scoop.it

"Conducting market research can help you pinpoint what your prospects actually want, or even discover if a product will be successful before you launch it. Here is a list  ..."

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Amazon has chosen this framework to guide deep learning strategy

Amazon has chosen this framework to guide deep learning strategy | consumer psychology | Scoop.it

"Amazon Web Services has chosen MXNet over competitive frameworks to power its deep learning efforts, said CTO Werner Vogels ..."

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Shining a light on 'dark maps': Why global brands should care - Brand Quarterly

Shining a light on 'dark maps': Why global brands should care - Brand Quarterly | consumer psychology | Scoop.it

"Do your mobile and online marketing campaigns go dark just when your target customers are ready to buy? ..."

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It’s okay for Pikachu to watch you — as long as you want it to

It’s okay for Pikachu to watch you — as long as you want it to | consumer psychology | Scoop.it

"Millions who downloaded the new Pokémon Go app are living in a brave, new, augmented reality world. For the early adopters (meaning apparently everyone you ..."

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Americans apparently don’t hate mobile ads as badly as rest of the world

Americans apparently don’t hate mobile ads as badly as rest of the world | consumer psychology | Scoop.it

"If you’re using ad-blocking technology on your smartphone, you’re not alone ..."

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All the data Apple collects about you—and how to limit It

All the data Apple collects about you—and how to limit It | consumer psychology | Scoop.it

"Cupertino puts privacy first in a lot of its products. But the company still gathers a bunch of your information ..."

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Mine’s privacy service shows which businesses have your data

Mine’s privacy service shows which businesses have your data | consumer psychology | Scoop.it

"Mine found that its average user is in the databases of 350 businesses, with some people having data held by thousands more...."

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As AI/ML permeates our lives, is privacy a thing of the past?

As AI/ML permeates our lives, is privacy a thing of the past? | consumer psychology | Scoop.it

"The World Economic Forum has brought together the most influential scientists, economists, and entrepreneurs to deliberate on the positive and negative aspects of our digital future living and being in what we collectively are calling the age of the 4th Industrial Revolution ..."

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Insurance company is using steps recorded on Fitbits and Apple Watches to reward consumers

Insurance company is using steps recorded on Fitbits and Apple Watches to reward consumers | consumer psychology | Scoop.it

It's a modern obsession which keeps millions of people glued to their smartphones as they pound the pavements on their daily commute ..."

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Facebook's new dating service wants to find you love

Facebook's new dating service wants to find you love | consumer psychology | Scoop.it

"Yesterday, Facebook debuted its much talked about dating service – announced at its developer conference F8 earlier this year– in Columbia..."

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I downloaded the information that Facebook has on me. Yikes. - The New York Times 

I downloaded the information that Facebook has on me. Yikes. - The New York Times  | consumer psychology | Scoop.it

"Using a tool that Facebook offers its users, our columnist found out more than he wanted to know about the social network, the ad industry and himself ..."

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Rise of the machines: who is the ‘internet of things’ good for?

Rise of the machines: who is the ‘internet of things’ good for? | consumer psychology | Scoop.it

"The long read: Interconnected technology is now an inescapable reality – ordering our shopping, monitoring our cities and sucking up vast amounts of data along the way. The promise is that it will benefit us all – but how can it? ..."

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Your next realtor could be a robot

Your next realtor could be a robot | consumer psychology | Scoop.it

"Get ready for the rise of the real estate robots.
Big data and artificial intelligence are starting to be used to sell pricey residential real estate ..."

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Industry 4.0 and the digital twin

Industry 4.0 and the digital twin | consumer psychology | Scoop.it

"​As manufacturing processes become increasingly digital, the digital twin is now within reach. By providing companies with a complete digital footprint of products, the digital twin enables companies to detect physical issues sooner, predict outcomes more accurately, and build better products ..."

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Watch this eye-popping visualization of how we shop online for Black Friday

Watch this eye-popping visualization of how we shop online for Black Friday | consumer psychology | Scoop.it

"The data projects how much people will spend online via computer, smartphone and tablet in 2016 ..."

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All of the creepy things Facebook knows about you

All of the creepy things Facebook knows about you | consumer psychology | Scoop.it

"Facebook knows more about your personal life than you probably realise. As part of the company’s increasingly aggressive advertising operation ..."

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Understanding mobile in emerging markets

Understanding mobile in emerging markets | consumer psychology | Scoop.it

"Brands seeking to reach consumers in emerging markets may need to rethink their marketing strategies on mobile, according to a leading executive from Jana, the internet company ..."

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Patricia Lynn's curator insight, July 2, 2016 3:09 PM
Understanding mobile in emerging markets