"Millennials' favorite brands according to spending data from more than 15,000 18 to 35-year-olds demographic ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"Brands, business leaders, and the mainstream media are losing out. They’re missing the critical importance of Generation Z, America’s fastest growing new demographic. Aged 6 to 21, Generation Z represents 26% of Americans. ..." 
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Scoop.it!
"Finding innovative ways to appeal to millennials is certainly not a new challenge for retailers, but H&M is setting out to create a brand where appealing to this lucrative demographic is built into its DNA ..."
Scoop.it!
"The younger siblings of millennials already have enormous buying power and have emerged as a distinct consumer demographic ..."
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