consumer psychology
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Real-life consumer psychology – with a touch of technology
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In a world of athleisure influence, here’s how denim is adapting – 

In a world of athleisure influence, here’s how denim is adapting –  | consumer psychology | Scoop.it

"With athleisure's adoption, it would be easy to think joggers and leggings are the top fashion bottom worldwide, edging out even denim ..."

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Who made Japan’s first jeans?

Who made Japan’s first jeans? | consumer psychology | Scoop.it

"From Corn Popper to Canton, we have a look at the evidence to figure out what was the first Japanese company to start producing denim jeans ..."

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Digging deep into denim’s history

Digging deep into denim’s history | consumer psychology | Scoop.it

"From work wear to prison togs to haute couture, the exhibit ‘Denim: Fashion’s Frontier’ at the Fashion Institute of Technology charts how the fabric pinballed between functionality and high fashion for more than 150 years ..."

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Brands embrace denim to round out consumers' closets - Luxury Daily - Commerce

Brands embrace denim to round out consumers' closets - Luxury Daily - Commerce | consumer psychology | Scoop.it

"As consumers become increasingly comfortable investing in denim, luxury brands are looking to win their business with upscale jeans ..."

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