"FMCG giant Procter & Gamble (P&G) has applied to the US Patent and Trademark Office to trademark certain social media slang in an effort to target millennials, according to news reports ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Commercial scents are created in a laboratory but they need to take account of the local context in which they are experienced, as fragrance manufacturer IFF discovered during a global research project ..." 
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"In the wake of Tide’s entry to the market, P&G would “no longer be a soap company” but “would become an industrial corporation with its future"..."
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"Yet more research finds that laundry pods pose an unique risk for small children under five, who might confuse them for candy ..."
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