Ralph Lauren unveils a new technology that gives consumers the power to authenticate | FashNerd | consumer psychology | Scoop.it
From fashnerd.com - November 20, 2019 11:31 PM

"This week Ralph Lauren Corporation, the global leader in the design, marketing and distribution of premium lifestyle products, has announced that they are going to launch Digital Product Identities (IDs) for tens of millions of Ralph Lauren products, starting with the Polo brand..."