consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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The evolution of the billboard - a look at the growth of digital billboards in South Africa - Provantage Media Group

The evolution of the billboard - a look at the growth of digital billboards in South Africa - Provantage Media Group | consumer psychology | Scoop.it

"Increasing numbers of out of home (OOH) media owners entered the category, resulting over time in an explosion of digital billboards being erected across a number of major South African cities..."

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Curated advertising is coming to highway billboards

Curated advertising is coming to highway billboards | consumer psychology | Scoop.it

"The rise of digital billboards spawns the idea of targeted highway ads, with tests in the U.S. planned for this summer ..."

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