"Eighty-six percent of South African consumers prefer to talk about brands in real life versus 63% who "tap", engaging in digital conversations ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Alexandre Hohagen's career to date has focused on two crucial elements of the marketing equation: digital media and young Hispanic consumers ..." 
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![Nearly 85 percent of smartphone app time concentrated in top five apps -- [report] | consumer psychology | Scoop.it](https://img.scoop.it/JGshEc47I4i5UMzx97AyQTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
"The comScore data present a relatively bleak picture of digital media landscape if you're not a dominant brand ..."
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"Mondelēz International hopes to “significantly expand margins” through healthier versions of its products, product innovation and more reliance on digital media ..."
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