"More and more restaurants are getting the dish on their diners before they even walk in the door. Here's how and why ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"Longfellow wrote that “music is the universal language of mankind,” but most retailers and restaurateurs use it for a more practical reason: to increase profits. It’s a good strategy, because studies show that retail customers are more inclined to linger in a store if they’re enjoying the music..."
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Scoop.it!
"Restaurants around the country are revising their menus, hoping that some combination of prices, adjectives, fonts, type sizes and colors can coax diners into spending more money ..."
Leona Ungerer's insight:
Menu psychology?
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