consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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When buying from a display, where do most consumers buy gift cards?

When buying from a display, where do most consumers buy gift cards? | consumer psychology | Scoop.it

"New Mercator Advisory Group survey finds consumers are still largely shopping offline, but technology is becoming more prevalent in the shopping experience ..."

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A Super-Bowl ad is just half the battle - Wall Street Journal

A Super-Bowl ad is just half the battle - Wall Street Journal | consumer psychology | Scoop.it

"For marketers, Super Bowl commercials are just part of the blitz for the big game ..."

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Kroger wants alcohol companies to pick up the tab for its new booze organization plan

Kroger wants alcohol companies to pick up the tab for its new booze organization plan | consumer psychology | Scoop.it

"After decades of sticking with its organization system in stores, Kroger has a new plan for how it decides which booze brands go on which shelf, and how prominently each one is displayed. Instead ..."

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