consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Google avoids genericide, will remain a protected trademark

Google avoids genericide, will remain a protected trademark | consumer psychology | Scoop.it

"“Google” has delayed experiencing the same fate as kerosene, heroin, laundromat, and a number of other brand names that became so popular they died of genericide ..."

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Tesla finally acquired the Tesla.com domain

Tesla finally acquired the Tesla.com domain | consumer psychology | Scoop.it

"If you want to find the websites for Ford, Chevy, or Dodge, you just add a ".com" to the name. But not so for Tesla, which had long been unable to acquire the user-friendly Tesla.com domain name ..."

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Follow this one new trend, and you will be found online

Follow this one new trend, and you will be found online | consumer psychology | Scoop.it

"Web Sites - If you want to help people find and remember your brand online, you need a digital identity that stands out. Harness the availability of hundreds of new domains (thin ..."

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Cybersquatting: What it is and what can be done about it | Nolo.com

Cybersquatting: What it is and what can be done about it | Nolo.com | consumer psychology | Scoop.it

"Here's what to do if someone is cybersquatting on the domain name that matches your trademarked business name ..."

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