consumer psychology
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Real-life consumer psychology – with a touch of technology
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Dreams really do come true: You can now make a LEGO head in your own image

Dreams really do come true: You can now make a LEGO head in your own image | consumer psychology | Scoop.it

"Playing with LEGO when I was a kid was great, because my friends and I could build the houses -- nay! castles! -- of our dreams and fill them with all the things kids want in a dream home ..."

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Marketing the Mercedes way | McKinsey & Company

Marketing the Mercedes way | McKinsey & Company | consumer psychology | Scoop.it

"Ola Källenius of Daimler discusses the high-tech and high-touch marketing of an iconic brand. A McKinsey Quarterly article ..."

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