"Turkish Airlines is known to the advertising world mostly for its goofy, fun-loving, insanely popular ads with Kobe Bryant and Lionel Messi ..."
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consumer psychology
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+2 today
Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"Selling the lottery fantasy is possible because, paradoxically, the probabilities of winning are so infinitesimal they become irrelevant..." 
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Scoop.it!
"...But, in order to reach this objective, as a brand, you have to evoke trust that, as we all know, it’s the first step that points to action, bursts desire/doubt/the need for a change and which works side by side with the argumentation and manipulation in regards of creating a whole new perspective in the personal universe..."
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