consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Boost targets kids via parents' phones | WARC

Boost targets kids via parents' phones | WARC | consumer psychology | Scoop.it

"Boost, a children’s health drink popular in India, has successfully targeted the under-12 age group via mobile, despite the fact that most of the target audience do not own their own handset ..."

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Drink Deception and the Legal War on Vitaminwater

Drink Deception and the Legal War on Vitaminwater | consumer psychology | Scoop.it

"Consumers are accusing Coca-Cola and other big drink makers of misleading consumers about their products’ health benefits..."

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