consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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We are guinea pigs in a worldwide experiment on microplastics

We are guinea pigs in a worldwide experiment on microplastics | consumer psychology | Scoop.it

"One of the main problems with plastics is that although we may only need them fleetingly – seconds in the case of microbeads in personal care products, or minutes as in plastic grocery bags – they stick around for hundreds of years ..."

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Top innovations in packaging

Top innovations in packaging | consumer psychology | Scoop.it

"It’s not enough today for packaging to merely contain the product inside. Consumers are asking that packaging do so much more: It must excite, inform, create an experience and even save the planet. Enhancing the user experience ..." 

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