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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Instagram, the Facebook-owned photo-sharing network, has announced plans to roll out a suite of measurement tools to help advertisers gain better insights into how their campaigns work with users ..." 
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"Consumer Reports helps you sort through the proliferation of product choices from eggs to toothpaste and cereals ..."
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"Treating retail workers much better may make everyone (including their employers) much richer..."
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"There may be cause for advertisers to be dismayed by movie-theater snacking: According to a new study, chewing popcorn makes us immune to advertising..."
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"Peer pressure used to be quite straightforward. You took a group of "cool kids" at a party, added one uncertain teen, and the end result was maybe a first swig of alcohol or puff on a cigarette..."
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"The psychology of colour is based on the mental and emotional effects colours have on people in all aspects of life. There are some very contrversial aspects to colour psychology as well as some more accepted and proven elements. Keep in mind, that there will also be variations in interpretation, meaning, and perception between different cultures!..."
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"...I couldn’t help but think. Did BeerAdvocate only rate Heady Topper so high because it’s so hard to find? Because it’s so sought after? Because it’s so exclusive? The psychology of exclusivity is a phenomenal concept; we’re all manipulated by its duress from time to time (see also: every time a new iPhone is released)..."
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"Longfellow wrote that “music is the universal language of mankind,” but most retailers and restaurateurs use it for a more practical reason: to increase profits. It’s a good strategy, because studies show that retail customers are more inclined to linger in a store if they’re enjoying the music..."
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"Technology is reshaping how consumers discover, evaluate and select food – creating dichotomies to which manufacturers must adapt their marketing and product positioning, a recently released white paper evaluating consumer trends in 2015 by Euromonitor ..."
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"Say you are out clothes shopping and you spot something that brings you back to a special time from your childhood when you were surrounded by friends and family ..."
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"By understanding how lighting affects consumers’ browsing and buying behaviour, you can design a scheme that will maximise profits ..."
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"When economics students learn about what makes fellow humans tick it affects the way they treat others. Not necessarily in a good way, as Tom Stafford explains..."
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"Online publishers and brands that use digital advertising could see ad viewability decline further in future due to tech advances and rising usage of blocking software..."
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"If you want your content to be "liked," get a friend to "like" it first. Believe it or not, there is some scientific basis for this in a Facebook study..."
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"Few toys have caught the imagination of children everywhere more than LEGOs — the multi-colored plastic blocks that can snap together to construct houses, castles, space ships or fantastical imaginary figures..."
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"How front-line service workers manage rude and abusive customers could make or break a business, according to studies by researchers at the Sauder School of Business at the University of B.C..."
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