Kahlua, Heineken and Dettol top Kantar’s most effective campaigns of the year | consumer psychology | Scoop.it
From www.thedrum.com - April 27, 2:28 AM

"Ads were tested across 16 markets, 35 clients, 41 brands and 28 categories. Today, we can exclusively reveal who made the list and what this says about wider advertising trends ..."