"Just three months after Twitter-owned Vine launched a "loop counter" feature that tracks the number of video views, some industry executives are skeptical about how valid the metric is in gauging the effectiveness of short clips ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Eye-tracking technology is over 100 years old, but it’s only recently that it’s become reliable enough to be used in high volume research. UK-based company Lumen uses the tech to prove that creativity can look great and drive effectiveness ..." 
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