consumer psychology
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Real-life consumer psychology – with a touch of technology
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New 4-D movie technology adds motion, wind, mist to theater experience - Milwaukee Journal Sentinel

New 4-D movie technology adds motion, wind, mist to theater experience - Milwaukee Journal Sentinel | consumer psychology | Scoop.it

"New effects create what movie makers call a fourth dimension, with cinema seats shaking and tilting and wind gusts blowing through the audience to simulate experiences such as flight ..."

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Brands underestimate TV ad effects: News from warc.com

Brands underestimate TV ad effects: News from warc.com | consumer psychology | Scoop.it

"Many brands may be guilty of underestimating the long-term impact of their television advertising, according to a study from CBS, Kellogg's and Nielsen Catalina Solutions ..."

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The secret science of shopping: Why we buy what we do

The secret science of shopping: Why we buy what we do | consumer psychology | Scoop.it

"This article originally appeared on the Crew blog. I remember sitting in a McDonald’s as a kid and complaining that it was so cold ..."

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