"Harley-Davidson has unveiled its first electric motorcycle as a concept that is about to go on tour. Dubbed Project LiveWire, this ultra-modern bike combines V-Rod styling cues, with EV simplicity and sci-fi intrigue ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"If you were to make assumptions about hybrid and electric vehicle owners--and we're sure many do, for good or bad--how do you see them? Perhaps technology-savvy, of reasonable income and a little older and wiser ..."
Leona Ungerer's insight:
"In simplified terms, electric car buyers are a little younger and a little wealthier than their hybrid-buying counterparts." 
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