consumer psychology
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Real-life consumer psychology – with a touch of technology
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How consumers’ ideas about ‘luxury’ are changing

How consumers’ ideas about ‘luxury’ are changing | consumer psychology | Scoop.it

"As buyers shift their priorities from material possessions to experiences and social capital, how can communicators and brand managers position their organizations as ‘elite’ and ‘exclusive’?Many marketers believe we are in a paradigm shift around consumers’ definition of “luxury.” The luxury item,..."

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The most expensive watches worn by 20 of the world's most elite athletes

The most expensive watches worn by 20 of the world's most elite athletes | consumer psychology | Scoop.it

"Mechanical watches don't have much practical use in today's sporting world, yet you can't go to a major sporting event without seeing some serious watch game ..."

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Nine unlikely items that have become luxury status symbols among the elite 

Nine unlikely items that have become luxury status symbols among the elite  | consumer psychology | Scoop.it

"Traditional status symbols like logo purses and flashy cars are losing their luster, while unexpected status symbols like ugly shoes are on the rise ..."

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